As of this writing, there are more than 1.74 billion websites on the internet. If a viewer were to visit one website every second, it would take then more than fifty-five years of nonstop surfing to visit them all. So in such an enormous sea of voices, how do you make your website stand out from the crowd?
The key to how to make your website popular is to know how to use search engine optimization. Read on to learn how to increase your SEO and improve your site traffic today.
Speed Up Your Site
One of the best things you can do to improve your clickthrough rate on your site is to increase your website speed. Studies have shown that if a website takes longer than three seconds to load, 40 percent of users will abandon it. Eighty percent of those users won’t return.
There are services that allow you to test the loading speed of your website from different locations around the world. If your site is moving slow, try checking on your website theme and plugins to make sure they aren’t bogging things down. If they look okay, try optimizing your servers to run faster.
One quick way to speed up your website and improve your search engine rankings is to optimize your images. Oftentimes, images are far larger than they need to be to load properly on a screen. While you don’t want a small, blurry picture on your page, you also don’t want a giant photo slowing your site down.
Make sure your photos are all resized to the appropriate size for your page and that they’re saved in a 72 dots per inch (DPI) format. You can also compress your images to make them a little quicker to load. Naming your image files using keywords can also be a subtle way to increase your rankings.
Upgrade Your Content
You also need to make sure your site always has fresh, quality content for visitors to come back to. If your site always stays the same, there will be no reason for users to visit again and again. Ideally, you want your site to be a regular part of your viewers’ internet routines.
Make sure you’re always keeping an eye out for content that could work well on your site. Keep a list of notes about potential ideas and keep a schedule to roll out new content. If users know you update your site on Tuesdays at 11 a.m. central time, they’ll be more likely to check back in for updates.
Start a Blog
One great way to manage having new content on your site on a regular basis is to start a blog. Not only will this give you a format to release new content, but it will also give you more opportunities to optimize individual pages. This can drive your search rankings up even more as you begin building a network of reliable internal and external links.
Start making lists of topics that might be of interest to your customers. Aim to update your blog at least once a week, if not more. If you want a blog but you don’t want to spend time writing it, there are a number of services you can work with to hire freelancers to ghostwrite for you.
When you’re writing blog posts, it can be easy to just start writing and blurt out all your thoughts in one long paragraph. But this isn’t good for your viewer experience or your SEO. You want to make sure to break up your content into easy, readable chunks.
Try to limit yourself to three sentences or fewer per paragraph, with a nice mix of one-, two-, and three-sentence paragraphs. Put a header of some sort in about every three hundred words or so. This can also be helpful for organizing your thoughts when you’re writing the blog post.
Although the Google search algorithm is highly proprietary, we do know one thing about how it works. Search rankings on Google are based in part off of authority. And the best way Google has of telling if your site is an authority on a subject is to check what other sites your site links to and is linked to.
Make sure you add some links to sites other than yours in your blog posts and on your pages. You obviously don’t want to link to a competitor, and you do want to make sure the site is reputable. News sites, reliable medical sites, statistic sites, and government web pages are all good choices when looking for external links.
Blog posts and photos are wonderful things, and they make a great basis for website content. But if you want to keep viewers interested and coming back for more, you need to make your site more interesting. Adding multimedia elements to your site can improve your user experience and drive up your SEO rankings.
Instead of a standard blog post one week, try doing a video review or tutorial and embedding a link to the video on your web page. Add a slideshow of different product photos or place a 3D image of a product on your page. If you’re really computer savvy, you could even experiment with a virtual reality setup that allows visitors to experience the products you’re marketing or your setup for themselves.
Learn How to Make Your Website Popular
In a world of nearly 2 billion websites, getting your site noticed can be a challenge. Using some measures mentioned here can help drive your site up the search engine rankings and increase your viewer traffic. Make sure your site is as up to date as possible and always keep the fresh content rolling so your viewers have something to come back to.
If you’d like to learn how to use SEO to improve your blog rankings, check out the rest of our site at Discovery Clicks. We are here to help you manage your affiliate marketing so you can make the best of this moneymaking opportunity. Check out the rest of our site for more great SEO advice and start working smarter, not harder, today.